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Sonia Booth

Speaker | Author


Sonia’s modelling career began in 1998 and this led to her representing Southern Africa in the Mnet Face of Africa competition in 1999. She was crowned 2nd runner-up in the Miss SA 2001 beauty pageant and in 2011 and 2012 she was selected to adjudicate the Miss SA beauty pageants.

2008 saw Sonia venturing into the business world when she founded Booth Sports, a sports merchandising close-corporation and Bonneventia S, a footwear manufacturing and retailing company. She was awarded the Best Innovation Award at the SAB Kickstart Awards in 2012. She was also a participant in the Making Moves TV programme, which profiles businesses in South Africa. In 2009, she and her husband Matthew founded The Booth Education & Sports Trust, a non-profit public benefit organisation that focuses on Book Clubs, Spelling Bee Tournaments, football Coaching Clinics and mentorship/empowerment initiatives.

Booth has added the title of Author to her CV and had a very successful book launch at the Connaught Rooms in London in November 2014 where she was awarded The Reinvent Yourself Coach Award. This award affords her the platform to share her knowledge and expertise on The Art Of Reinvention. Her Johannesburg launch was held on 24 April 2015 in Hyde Park and the media coverage included Eye Witness News(EWN), Love PSL, Buzz(ANN7) and Real Goboza(RGB) TV shows.

Sonia has taken the role of MC with the Women of Valour Celebration event being her latest engagement. This event benefitted the LBOC (Let’s Build Our Country) Fund, a non-profit organisation. She is in demand as an inspirational speaker and she has done talks for organisations such as Pick n Pay, African Bank and women empowerment conferences such as Woman’s Achievers Congress. The line-up of speakers included Kim Kiyosaki, Veronica Tam, Bridget Edwards and Timothy Maurice. Sonia has also shared the stage with Farai Gundan, Kagiso Msimango, Thabang Mashigo, Sbu Leope, Naima Mclean and Linda Ntuli at the Sunday Circle Leadership 2020 dialogue.

Serial Entrepreneur:
Booth Sports cc & Bonneventia S cc | Philanthropist: co-founder, trustee and director of The Booth Education & Sports Trust | Inspirational Speaker: The Reinvent Yourself Coach™ | MC | Columnist | Author: How To Reinvent Yourself & Stay Relevant and Surviving ICU.

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